Pay-per-click (PPC) or cost per click (CPC), is an internet paid advertising model used to drive traffic to websites. Pay-per-click is commonly associated with first-tier search engines (such as Google Ads and Bing Ads). Advertisers typically bid on keyword phrases relevant to their target market. But in content sites charge a fixed price per click rather than use a bidding system. Now a days all business needs instant results, So they focused in PPC. Organic SEO process needs more time.
it’s the effective ways of digital marketing strategy to drive traffic to your website by paying the publisher of an advertisement every time your ad is clicked. Essentially, it's a way of buying visits to your site, rather than attempting to “earn” those visits organically and advertising an auction-based method of buying digital audience. Google AdWords is the most common type of PPC used nowadays.
Pay-per-click is an internet paid advertising model used to drive traffic to websites, In which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
er external signals.
(incoming links) as possible.
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