Digital marketing professionals must learn all the digital marketing terms.
Search Engine Optimization(SEO)
Most of the SEO actions are such that it provides a boost to the kind of hits that the websites and associated links offer to the product and services. The Digital marketing agency must be quick to seek out opportunities to bring success to the promotional campaign as far as possible. At the most basic level, optimization is positioning the websites to catch the attention of the search engines most of the time and the role of optimization seeks greater importance than ever before.
Pay- Per- Click(PPC)
Pay-per-click (PPC) or cost per click (CPC), is an internet paid advertising model used to drive traffic to websites. Pay-per-click is commonly associated with first-tier search engines (such as Google Ads and Bing Ads). Advertisers typically bid on keyword phrases relevant to their target market. But in content sites charge a fixed price per click rather than using a bidding system. Nowadays all business needs instant results, So they focused on PPC. The organic SEO process needs more time.
Social Media Marketing
Social media provides a great opportunity for businesses, but there are a lot of channels competing for your attention. Our approach to social media doesn't just focus on one or two of them; we build a campaign that integrates your content strategy into every social platform relevant to your business. Our Social media marketing campaigns mainly focused on Lead generation, Brand and Business Development. Social media platforms like Facebook, Twitter, LinkedIn, and Instagram can dynamically increase exposure and interest in your company.
Email marketing is a highly effective digital marketing strategy of sending emails to potential or current customers. It usually sends advertisements, business request, solicit sales, donations, and is meant to build loyalty, trust, or brand awareness. Marketing emails can be sent to a purchased lead list or a current customer database.
Mobile marketing is a multi-channel, digital marketing strategy refers to the marketing activities undertaken to reach the consumers directly via mobile phones, connected to a network everywhere, to which the consumers are regularly connected. From SMS and MMS to in-app marketing, there are many ways to market on mobile devices, so finding the right method for your particular business is key. In today’s life, Mobile marketing is important because customers treat their mobile phones like someone who is closer to them. Mobile phones are the best devices for you in advertising your products.
Marketing automation is a platform that marketers use to plan, coordinate, manage and measure all of their marketing campaigns, both online and offline and it allows companies to effectively target customers with automated marketing messages across channels including email, websites, social media and text messages to generate sales leads.